HUL is now a completely different beast (HUL 2.0) with its WiMi (localization) & premiumization strategy.
Their agility is on clear display (scuttlebutt, ads, reports) and has just started to show results. Just go through their latest AR & Presentations and compare them with the other FMCG players’ strategy.
In addition, you may read the latest book “The CEO Factory: Management Lessons From Hindustan Unilever” to understand HUL DNA.
Disc. Invested and biased.