Summary-
a)No commercials, just films: PVR Inox adopts ad-free movies amid declining theatre footfalls.
b)Cutting down the length of the ads slotted before a movie begins on the big screen from 35 minutes to 10 minutes, the company is looking to add extra shows.
c) This new product by PVR Inox has been launched across 40 luxury properties of the multiplex chain in Delhi, Mumbai, Bengaluru, among others, effective from April 1.
Seems 1Q FY2025 is going to be affected due to poor performance of Bollywood movies, ongoing IPL season and lack of Hollywood content.
Disclosure- Not invested