Pidilite Industry needs no introduction for an Indian consumer, who has grown up using Fevicol, Fevi-quick, Dr Fix-it. m Seal, and Fevistick. It is a branded consumer centric play of available at higher valuation range (the range, which we at valuepickr tends to ignore)
âPidilite has strong brands like Fevicol, Dr.Fixit, Fevi Kwik, m-seal, hobby ideas, moto max, Fevi stik etc. Fevicol has become the household name in india and is the largest selling white adhesive brand in india. With established brand name in the field of adhesives and construction chemical, the prospect of the company appears promising in the future.â
âThe companyâs net sales and profit have grown at 10 year CAGR growth of 18% and 21% respectively. With Strong ROE of 26.9% and D/E ratio of 0.24, the fundamental of the company looks strong. Fevicryl Hobby Ideas, a leading hobby acrylic colours brand, added to its wide range of products by launching Sparkling Pear Colours. These colours give a unique sparkling shine to hand painted articles on fabric and non-fabric surfaces. Also Dr. Fixit Kwikflor Cementitious Flooring Solutions was launched specifically to level and renovate industrial floors that are exposed to heavy loads and frequent abrasions. Wudfill, a cynoacrylite adhesive, was launched for the first time in India for the woodworking segment. This product is used to fill holes and knots in wood.â
I am not having Pidilite in my portfolio. Planning to add some of it (along with other consumer centric company like Asian Paint, Berger Paint, Greenply, Page) in staggered manner in future.