Parag Milk Foods - FMCG company just in Name or Deed?

[Tolaha]

@sujay85

I wonder what stops players like Parag from launching their brand of organic A2 milk given that Indian native breeds of cows and buffaloes are of A2 milk type (Amul already has ‘Amul Deshi A2 Cow Milk’).

Its Cow’s (of specific breed) milk that’s A2 and it doesn’t include buffaloes AFAIK. It does seem intuitive that Indians shouldn’t have any issue getting A2 milk as all our native breeds belong to the specific breed. But as part of ‘Operation flood’, many European breeds were mixed with Indian breeds resulting in much better yield but composition of A1 milk increased. Remember reading somewhere that pure Indian breeds are just 10% of the Indian cow population currently.

@sujay85

Scientifically there appears to be little conclusive evidence that A2 milk is more healthier.

I don’t have any scientific studies to share with you as my views on this are purely anecdotal. Check this article for references on how traditional cow rearing families in India and abroad noticed that milk from certain breeds seemed to be ‘better’ for health:

The deshi cow milk jinx

@sujay85

It is also possible for them to acquire some of these small local players! Is this because they consider the fad around A2 milk dissipating off?

You may be right. My concerns (similar to what I hear from folks interested in buying milk directly from small dairies) is that milk that we get from large dairies is another example of processed food and less healthy.

@Rajkamalpol

On a side note, the quality of food in the North-East (vegetables, poultry and other fresh produce) are much better than anything available in cities.

Yeah, it does make sense.