Also, don’t forget Nestle Classic. I can see now that it is placed side by side with Dairy Milk in most shops.
Not only the visibility has improved but some Nestle products also offer better value, especially in those categories where Cadbury is leading the market, e.g. 5 Star vs Bar One, Dairy Milk vs Nestle Classic (In ₹10 package Daily Milk offers 13.5 gm & Nestle Classic offers 18 gm).
All this ramp-up in visibility & newer variety launch has been visible in last 1-2 years. So, it is expected that the Dairy segment at least will post decent results in the coming times.