Can you pls elaborate on this point. It is not clear on what cultural difference you intend to point out
and whats the difference in licensing music content for Ads in India and abroad?
Just like the movie soundtrack in Hollywood consists of using hit pop sings etc vs in India, original songs created by music directors… something similar exists in the world of advertising. Ads made in the US routinely feature hit pop/rock songs. But most Indian ads use music crafted by ad jingle makers. Music licensing for ads (and movies) are a big revenue stream for artists/labels.
This part of the business is called “Music Publishing”. Very valuable and this is why the big news recently that Bob Dylan sold all rights to his catalogue for $300 Million (see Can Music Publishing Save Bands In the Pandemic? | Entrepreneur ).
Also by licencing for ads, you mean the ads which may appear in between streaming like in You tube? Such ads are 100% deal breaker if you intend people to pay for subscription…perfect example is Amazon Prime music where you pay for Prime package subscription but music is Adfree…
No. Licensing here refers to the use of published songs in the “soundtrack” of the ads / movies/ tv shows and so on. Example: this famous ad here for Intel in the 90s used BEE GEES hit song “Stayin Alive”:
vs HDFC Life using an original composition sung by Kalash Kher in this ad:
