Mrs Bectors Food Specialities: Can it beat the industry?

This is a simple case of warring brothers- Anoop and Akshay. Business was split in 2013. Even common investors got shares in both business. A brand agreement was signed which even included a non compete. Anoop and sons got the biscuit and bakery part. They cant use Cremica brand name to manufacture Sauces and condiments which was given to Akshay Bector and Sons. His company is called Cremica Food industries and has a turnover of about Rs 300 cr. Apparently both brothers dont see eye to eye and both companies are not related parties. But yes the brand Cremica can be used in a defines way by both brothers only as agreed in the brand agreement that was signed in 2013 at the time of split.
Disclosure- do not own

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