Pharmacy is a high margin business be it inhouse or roadside. Thats why you see Pharmacy every corner of the street.
In first case, Pharmacies in major areas, nearby hospitals do high volume. And in second case pharmacies in smaller towns and in some small streets will sell at low volume, that is the reason even today you see small roadside pharmacies which rarely has any footfalls still survives.
but in first case do remember pharmacies are doing high volume, high margin on selling a product which is ditto similiar to what nearby pharmacy sells, kinda of commodity retail. High volume, high margin - attracts competition - how you differentiate yourself - ‘discounts’. Now it becomes high volume, low margin business. I remember discounts started at 5%, now they are giving 20%.
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