I am a Marico shareholder for last 15 years, but I get a feeling that Marico is running out of steam from product portfolio perspective.
Two largest products are Parachute Coconut oil and Saffola edible oil. Now both are essentially branded commodities.
Saffola cooking oil has tough competition from Adani-Wilmar now.
Saffola foods have not been much of success. Their Oats are costlier that Quarker. Other food items did not take off.
Parachute coconut can enjoy only so much premium as it is pure commodity.
Value added hair oils have tough competition from Dabur, Emami and Bajaj.
So, their product basket does not look very inspiring and not positioned strongly for future. They need to innovate and come up with some compelling offering.