Helmets; i am referring to be lighter (not thinner).
Key is mining industry.
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My bad. I accidentally wrote thinner instead of lighter. 
I have worked in oil and gas and I have friends in the mining industry. We are required to wear helmets on site and these things havenât really changed much over time. Surely they have gotten lighter over the last decade but nobody is complaining about their weight. They arenât that heavy. What I am trying to say is that there is no catch 22
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I think there is an increasing trend of ensuring that the âcost of lifeâ is important - whether it is ensuring safety compliances are in order or workers are thoroughly insured - either through ESI or private general insurers. I see this as a proxy play on manufacturing alongside increasing push of compliances for safety norms.
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Recently I attended IREE 2023 , RAILWAY EXHIBITION at pragati maidan , mallcom had thier stall , after talking to that respresentive person, company is expanding thier sales where there is possibility, one interesting things happen one of the railway person might officer level come & asking everything and asking him to meet in office & exchange thier business card , my interaction is mallcolm is third mfg of good leader, in India & UAE they are expanding with thier own brand name, peer competitor is karam & liberty , arvind fashion.
But not any player who provide all things under one roof.
Usually helmet & safety shoes is one year replacement & clothes depends from six months to 8 months.
Another ground work
Talking with some executive person where bullet train 
work is going, they said now govt is so focused on labour safety 
, if any worker doing job without safety shoes & helmet,there is penalty of 200 rs /days / labour ,
Safety officer is appointed, I asked India me chal nahi jata , ye sab temporary hota hai, jugaad ho jata hai, he tell me that saab ab nahi hota, drone se watch hoti hai hum par . Take this scuttlebutt as pinch of salt. Just sharing what I observed might be wrong 
disc invested in MALLCOLM 2-3 % portfolio.
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Meeting with the management of Mallcom within the next week, please share list of questions (if any).
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- With increased pressure on topline, what initiatives company has planned to protect bottomline ?
- Specifically, what initiatives have been planned to increase working capitalâs efficiency ?
- One key large investor âJaya Kumar Dagaâ has history of selling at every rise. This has overhang on the stock price & deterrence for new investors. Does company has plans to engage him better?
Regards
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Hi Charanjeev,
- With increased pressure on topline, what initiatives company has planned to protect bottomline ?
â the company is moving into more certified products and more cat-2/3 products where it faces lesser competition from the unorganized markets - Specifically, what initiatives have been planned to increase working capitalâs efficiency ?
â Within India they anyways operate on very minimal credit days (some 7-9 days), as share of Indian business increases with Sanand going live, the working capital situation is expected to improve; apart from this they have Oracle ERP which is being used for production planning and inventory management and salesforce CRM to track dealer and their sales team productivity - One key large investor âJaya Kumar Dagaâ has history of selling at every rise. This has overhang on the stock price & deterrence for new investors. Does company has plans to engage him better?
â The investor Jaya Daga has been invested in the company since atleast 2005, and is now looking to exit, there is nothing specific apart from this as to why heâs exiting,
Do note: the stake in MSPL was given to AB Holdings (which is a family office of Arindam Bose and Mr. Daga), and post the mgmt buying out their stake in MSPL, Mr. Daga has started to exit
Hope this helps
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Apart from these responses, any other key take aways from your visit that you can share with this forum.
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Summarizing the overall discussion:
Mode of discussion: online, not in person
Focus of discussion: To understand more about history and evolution of the company
Attendees from Mallcom: Rohit Mall and their CFO
Points discussed:
About Mallcom:
1. Rohit Mall is part of the second generation of the management, and has been with the company for 2.5 years
2. Over a period of time the company has moved on from mono-line (leather gloves) to multi line products of hand, body and feet protection; head protection is a new business line they are entering into
3. Over the last 7-8 years, the co has changed it objectives towards growing more in the Indian markets as well as going higher margin business and becoming more proactive; the last few expansions have been unlike what Mallcom was used to doing earlier, now they are building capacity in anticipation of demand
About Industry:
1. Globally China dominates the industry with 70% market share
2. With China+1 wave, parallel supply chains are being developed and RM supply for non-leather material increasing
3. Private Equity players are also taking interest in development of this supply chain and enabling connections between clients and manufacturers
4. Indian market is about 12-15,000 cr market with half of it being un-organized
5. Indian market currently donât have certification standards, BIS is trying to setup something and Mallcom is also pushing for these certifications to get developed
6. Purchase of the items is being influenced by plant heads and sub-heads with safety/functionality and aesthetics being considered into making these decisions; PSUs are buying through the GeM portal
USP:
1. Head to Toe â One stop manufacturing
2. European standard products
3. Certified products only, Mallcom hasnât taken a price cut till now, but has actually raised prices for its products
4. Mallcom doesnât bypasses its distributors even if it wins the deals
Mgmt team and structure:
1. Continuous investments being done towards plant and products
2. HR talent pool is being developed with a focus on building 2nd line of mgmt
3. The teams have dedicated KRAs
4. In the next 10 years they expect totally new set of people to take up the business
Sales and Production:
1. Sales team structure:
a. White Label: Geography followed by sales RM structure; for big clients there are dedicated sales team/RM
b. Branded: Area Sales Manager approach which are then bifurcated into geography and product line
c. The teams use Salesforce CRM to track the performance of the dealers and teams
2. Production Planning:
a. White Label: Almost back to back order based
b. Branded: Depending on the product category and past trends, the production happens through a mix of inventory stocking (eg. Shoes 60-70% are stocked) and customer back to back
c. Co uses Oracle ERP for production planning and inventory management
3. The mgmt focus is on the top-line and bottom-line growth (i.e. not necessarily RoCE or working capital)
4. New Product Development: New product development is more led by the teams developing the products internally and then trying out in the market; however inputs to developing these products is driven by
a. Based on the number of enquiries received for a particular product
b. Competition catalogue whats getting more presence
c. Tracking of Imports
d. Companyâs capability wrt infra and RM and being able to manufacture the product
e. Co is open to outsource the product development initially and giving samples to get feedback before committing resources
f. Is the product going to be margin accretive
FY28 targets:
1. Co has taken up a target of 1000 cr, internally they also know itâs a stretch target, but wants to hit a number closer to it
2. FY28 sales mix is expected to be equally divided across categories of head, hand, body and foot protection
3. Given head is 2% of sales i.e. ~8cr and FY28 target would be 250cr, the company is investing in making injection mould capabilities to develop helmets
4. This helmet product portfolio to also enable the co to start catering to construction industry which it was not able to do earlier; fall protection and harness are other products required by the industry, but Mallcom not looking at those lines
5. Mining industry is expected to drive demand for products
AB Holding:
1. MSPL stake was provided at around 30 rs and bought back at 24 rs (at book value)
2. The idea was for AB Holdings to help connect with customers in Europe and ME
3. It didnât materialize as per plans and AB Holdings offered their shares to be bought back and Mallcom did the same at book value
Plant specific discussions:
1. Ahmd Plant: Max util level is going to be 65-70%; currently at 50%, challenge is to find trained manpower
2. Sanand Plant:
a. 108 cr capex provides optionality of launching other product lines and therefore the asset turnover expectation is lower (100 cr on 108 cr capex)
b. The product of nitrile gloves is not the same as the medical gloves that top-gloves is manufacturing, but is industrial nitrile gloves
c. Expected Plant payback period of 4-5 years
3. Kolkatta:
a. Consolidation of plants is underway
b. Revenue from sale of land through housing project atleast 2-3 years away
What keeps management up at night:
1. Capex utilization
2. People availability and costs
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by any chance, does anyone knows which companies are their OEM clients ? is there any conversation of manufacturing for 3M as well?
They do OEMâs for Honeywell and Bansal etc. This was stated in the Q2 call. There is a good probability they do some work for 3M as well.
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I visited the store which sell safety shoes and helmets. The dealer strongly recommended Torp Shoes. He said if you are price bound you take Mallcom (The company gives 6 months warranty)
He kept very less varieties of shoes from Mallcom (when I asked about any discount on the bulk purchases he denied saying there is very less margin in selling this but we can give discounts in Karam and Torp)
I wore all three brands of shoes and tried almost 6-7 shoesMallcom shoes have a very thin sole and the metal part which is kept near the toe for prevention of injury in the case where a heavy object falls on the ankle so there wasnât enough cushion in Mallcom shoes so it gave pain in my toe.
Karam had a cushion but it was thin. Torp had a super good cusion.
Mallcom seems to Target a low-price market while Karam is a premium market product.
All are certified shoes.
He said there is not much price difference. He said whats different in any helmet. Itâs all same just that brands like Mallcom Karam give 6 month warranty and local players donât but workers buy local products. No certification here.
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Mallcom is mainly into the red and yellow category and the torp is in green category. Karam is in yellow and some products in green.
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Best analysis sir, good questions
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Would appreciate if anyone knows and can share the ballpark range for the below puzzle:
Source: https://www.bseindia.com/xml-data/corpfiling/AttachHis/a9fa0331-7336-4e86-ae91-45ee708665c2.pdf (Page 4 & 18)
Recently went for some scuttlebutt to some of the local dealer of safety shoes. These were stores which had multiple brands.
Mallcom is a brand that has been in the market and is selling under the brand Tiger for more than 15-20 years so every worker thinks thatâs a good product. The brand recall is super strong but that is slowly fading as majorly they are doing hand-stitched shoes and players like Karam and T- Torp is changing the game by launching more and more machine-stitched shoes. Mallcom shoes get torn and the sole of the shoe also comes off (Surprisingly this was told by 2-3 suppliers which are multi-brand suppliers. So this should be a big question on their quality)
Karam shoes come in the range of 1300-1600 (Very high and good quality)
T Torp shoes are 1000-1200 (Mid price range and good quality)
Mallcom shoes are for 800-1000 (Lower price okayish quality)
There are players like Allen, and Tata (Tagra) but they are very premium and very expensive so if you give bulk orders the dealer can tell them.
Mallcom shoes are taken by workers who canât afford higher quality products. They donât understand that it will give them ankle pain in the long run as Karam shoes have a comfort cushion.
There are few spaces where certificates do matter (The distributor indirectly said to me we can give you whatever certificates you need which means there can be fake certifications by unorganized but not sure about this if this is a general market phenomenon as sample size is small)
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I stay in Calcutta - not too far from this site, the going rate in this locality is about 10-12k / sft
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