Are there any Valuepickrs in Gurgaon that have tried food from either Hong’s Kitchen or Ekdum?
Both the new ventures have ratings that vary from 3.3 - 3.9 on Swiggy and Zomato across their branches.
If I were ordering from a new place, seeing a rating below 4 stars definitely makes me think twice and wonder whether there’s something wrong with the food/delivery, especially if it has food I can easily order from another restaurant.
Since these ventures are so new, using these ratings offers a way to compare them to the prices/range/taste offered by other restaurants and could be used as a touchstone to understand whether people are accepting of the new brand.
The Domino’s stores themselves have ratings in the 4.1-4.2 range, so these new stores are doing something wrong. While the stores are new, there is a total of 200 2900 delivery reviews for Hong’s kitchen, and 400 at each Ekdum branch, which significant enough to show an initial trend.
Of course, the order volumes depend on factors more complicated than just the ratings that a company has got, but I’d want my company that wants to take on the unorganised sector to blow the market away, and right now, it looks like a mediocre product which would make brand creation very difficult.
It’s yet to be seen if they can iron out whatever is wrong by the time they venture into South Indian markets.