Ashirwaad was launched after General Mills Pilsbury and HUL’s Annapurna … but Ashirwaad is No1 brand today … why because echoupal helps to protect Raw material integrity and create product level differentiation ( from seed to final product ) … Same concept is extended to Juices , Milk Chain , Potato etc …
Distribution chain or backward integrated supply chain - takes time to build and hence it is called a Moat … Money cannot buy this …
Now this is getting extended to multiple niche Ayurvedic herbs , unique spices and more …
Building brands with access to best raw material at lowest cost possible ( because of less intermediaries ) will always be more sustainable in Food business wherein the RM quality and cost are both very important