This is the from the company…
ITC is investing in 20 state-of-the-art Integrated Consumer Goods Manufacturing and Logistics facilities (ICML) across the length and breadth of the country to enable the FMCG Businesses to rapidly scale up. These ICMLs would enable ITC to constantly craft and deliver best-in-class products, enhance cost efficiency whilst enabling greater value realisation to the farmer, help reduce India’s Agri wastage and provide ITC’s brands a competitive edge in terms of scale, freshness and close-to-market distribution.
Idea is to go close the farmers and minimise the wastage during transport and others. Also ITC is also integrating cold chain storage along with them. To store longer and minimise the wastage. Also ITC wanted to reach out the retail outlets directly…
These ICML are supposed to be located at strategic places so that it would be easy to reach the retails. Its a 4 year old article but this was idea to start building the ICMLs…
In short to bring in better efficiency, scale and calibration according to the market need.