Thank you for commenting and you have raised a valid point. D-Mart has, is and will face stiff competition from the likes of Reliance Retail or some other Retail outlet giant but one should also consider the market opportunity here. The consumption growth in India is so huge that there is enough room for 2 players.
One major competitor is Reliance Retail. They have also opened their stores in many places but they are mainly located in urban areas or in malls, etc. There one business model is to convert local kirana stores into their branded stores and expand, but the kiranas are not so keen about this. They feel like they have lost their identity. Hence their growth in this space is likely to hit some bumps. Secondly the crowd that Reliance Retail or Smart Store attract is of the high income bracket. They are not affected by inflation or care about prices as much as families with tight budgets. To be honest, many Reliance Retail stores are empty, since their major sales might be coming from the online mode. They hardly have invested in buying land and building their flagship stores like D-Mart. One can see from a mile away, a white building with hundreds of families flocking in every second to benefit from the lower prices. Reliance Retail does have an upper hand when it comes to owning brands and their digital infrastructure but D-Mart has also been working on its Apparel and GM segments and also has digital infrastructure for online shopping.
Now why D-Mart has better prospects than Reliance Retail or any other giant, is that they have a working business model in place. While other players are figuring out how to go about building their own chain of retail stores, D-Mart is investing its earnings from the old stores to build bigger better stores, with huge capacities, which is absent in other retail stores. Their growth not only facilitates their profit growth but also helps to bring down the price of goods that they order, since with every extra store, they have to order more. With less than 300 stores all over India, I am sure there are so many areas and people who have just heard about these stores. They are yet to see it themselves and enjoy shopping the highly discounted goods.
Apart from this, as I said in my previous post, D-Mart benefits from the increasing purchasing capacity of middle and low income group families. It is them who are flocking to these stores every weekend. I may be wrong about some things but I am positive about D-marts prospects as a major retail store giant.