Imagicaa - Another Player in Theme Park Business

Khopoli is an industrial city in the Khalapur taluka of Raigad district, in the Indian state of Maharashtra, at the base of the Sahyadri mountains. Patalganga River, which is the tailrace channel of the Tata Hydroelectric Power Station, flows through Khopoli,. This is the city where Imagicaa is located which is around 70Kms from Mumbai.

It is India’s 1st Global Scale Theme Leisure & Entertainment Destination. Its flagship Imagicaa park spread over 110 acres, an all-weather family entertainment destination comprising Theme Park, Water Park, Snow Park, and a 5-star Hotel – Novotel Imagica.

Currently, it attracts guests from Mumbai, Pune and the rest of Maharashtra and Gujarat, which are some of the more economically developed areas in India.

Revenue Segments
The major source of revenue, more than 50% is ticket revenue and the second largest is from food and beverages (20% plus). The remaining revenue comes from hotel room, merchandise etc.

Imagicaa Theme Park
The theme park has 26 indoor & outdoor rides and attractions, and 5 F&B outlets to choose from, It has rides such as Mambo Chai Chama, Tubbby Takes Off and WagonO-Wheels for the kids, and massive roller coasters and high-speed adventurous rides such as Scream Machine, Nitro and Gold Rush Express for grown-ups.

Imagicaa Water Park
Located next to the Theme Park, Imagicaa Water Park is Inspired by the Greek Mykonos theme, Imagicaa Water Park welcomes visitors with 15 thrilling rides like the Loopy Whoopy, Swirl Whirl and Twisty Turvy and 4 exciting restaurants.

Imagicaa Snow Park
Spread over 40,000 sq feet, Imagicaa Snow Park is India’s largest, with real snow fall and a 50-foot dome. It has a variety of activities for guests visiting for a typical 45 minute session. Guests can enjoy the magic of snow by playing basketball, sliding down toboggans and rafts, climb the rocky snowy mountains etc.

Novotel Imagicaa
Imagicaa has a 287 room Hotel – Novotel Imagicaa is adjacent to the park, which offers attractive 1 Night and 2 Night stay packages as a basecamp for guests to relax and enjoy the destination. The hotel also boasts of a swimming pool, hi-speed Wi-Fi access, children’s activity centre, specialty themed restaurants, well-equipped gym and banquet halls for hosting up to 600 people at a time.

Footfall and Average Realization
Footfalls during FY23 recorded were 1.36 Mn compared to 0.32 Mn in FY22 which was affected by covid. Average realization per visitor (weighted average for Theme Park & Water Park put together) for FY23 was Rs.1543 as compared to Rs. 1568 for FY22. The decline in total ARPU was due to lower Ticket ARPU during FY23.

In 2022 , Malpani Group acquires shares in Imagicaa. The acquisition was consummated through a debt resolution process outside NCLT, in accordance with the RBI’s Prudential Framework for Resolution of Stressed Assets. This has resulted in Change in promoter and their appointment to the Board of the company.

The theme park business doesn’t have many players in india which is an opportunity. Wonderla has set very high standards and now other players have to grow up to that so that customers can experience high level of excitement and fun.

Though this has more global flavor in comparison with Wonderla. It is concentrated only at one location apart from one location in Surat, Gujarat (Acqua Magic)

As the household disposable income is has going up the portion spent on entertainment has also increased which can drive the growth in footfalls. Favorable population demographics gives a large opportunity to make strategies to increase footfalls of target population.

Currently India has only 1 world-class Theme park - Imagicaa. There is a huge scarcity of high-quality entertainment parks as compared to other developed nations like US, China.

The stock is currently at a PE of 122 with CMP of Rs 76. Price to book value is 4.63. The PE is high as the business has got high earnings potential. The company has just turned profitable. It has very low debt and OPM% has dropped in Q4 in comparison Q3.

Sales is also improving YOY. Promoters have further increased their shareholding to 74.10% in April 2024 from 70.85% as on March 2024.

Overall, a good stock to be watched and further studied upon.

PS: Invested in very small qty so that this remains in radar.


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You need to add detailed risk analysis.


Thx. What I tried to do in this thread is to initiate a discussion on this stock (as there was no other active thread available) to the readers who can actively participate. As mentioned in the thread this stock is to be watched in the coming years and can’t have a view as there is no exact peers in this sector (Wonderla has a different audience).

Thank you,

You need to put up detailed risk analysis/negatives/threats/competition etc. Till you comply, the thread remains.locked.