Let us say I hear name of a company say XYZ Ltd.
How do start researching about what exactly the company does, the supply chain associated, the competitors it has etc.
In general I want to understand the methodology in which the conventional advisory firms research a particular company.
Get a good understanding of the sector the said company is and its products in the sector. Look for the brand value, competition, how their products are doing in the market compared to competition etc
What are the raw materials used to make the products. Is the company having negotiation power with the suppliers? In case of increase in raw material prices, is the company able to pass on the increase to its customers (pricing power)
Does the company have good distribution network, sales/service network to reach to the end users
How does the company treat minority shareholders?
Strength of balance sheet - Debt and working capital management
Rating and reports from rating agencies
Is the company paying taxes as per the corporate tax laws? Is the dividend paid regularly?
Is the company able to generate good cash flows and ability to use the cash generated effectively?
Yes, this is a very important point. To get information of the competitors, one can read the annual reports (+ investor presentation, Con call transcript) of the listed peers, or do scuttlebutt or find & read analyst coverage for that sector.