Hero Electric mostly gets their EVs from China like many others. There is no real innovation or tech in their products to differentiate from the rest. Their latest claim to fame is ‘cruise control’ on scooters with a range of 60-80kms. Low value pricing and Hero brand has helped them get the pole position against the likes of Okinawa and Ampere (Greaves).
Even Naveen Munjal knows that his company’s main asset is the Hero brand and the reason why he is making so much noise over his rights to the name ( which he rightfully owns, it seems)
Since the Chinese blatantly copy everything and no corporation has the guts to fight back against the Chinese government in China, some Hero models have faced lawsuits in India due to design infringements.
Hero Electric does not have anything in its arsenal at present to fight back against Ather and Ola once these players go mainstream in sales. It would be great if Hero Electric can also conjure up something innovative but I am not banking on it.