Just an observation after reading annual reports and con calls of HDFCAMC and ABSL.
The information being shared in pretty standard. It includes AUM growth, distribution channel optimization, business from individual vs institutional, contribution from T30 vs B30 followed by financials.
Here the “product” being offered here is the fund scheme. I am yet to come across material where management is talking about “product’s performance” (NAV). I understand that monitoring NAV on quarterly or even yearly may be futile. However, 3 year and 5 year performance can be indicative.
Trying to applying the famous “4Ps” of marketing here. The first “P”, the product should satisfy customer’s need (in this case, wealth creation or preservation at minimum). AFTER that is sorted, “Price”, “Place (sales channels)”, “Promotion (advertising reach outs)” are important. However, from what I read, I learned more and more “Price”, “Place” and “Promotion”.
Just want to learn if I am missing something big. Is fund’s performance not a key variable along with distribution and AUM growth across B30 cities? Why don’t AMCs talk about scheme’s NAV performance? Is it because number of schemes so high (85 in case of HDFC AMC) that it is inconvenient may be?
What do you think? @zygo23554 @Yogesh_s @Investor_No_1 @harsh.beria93 and everyone