As of 6th April, they have launched tequilla. Price per bottle is 5800 in Rajasthan and 3600-4500 in Goa & Haryana. Does anyone have any reviews from peers for the same?
Would be great to get some perspective on how Assoc. Alc is generating higher margins in their IMFL category vs Globus. Is there a certain higher threshold of cases sold which makes op leverage play out, or MP skewed business of Assoc. is more favorable given state specific dynamics are diff in industry. Also note per case for Globus is significantly higher : maybe not being able to sway customers to consume at this price point in their strong ground Rajasthan.
