E-pack durables - ODM worth a serious look

There is another thread on E-Pack durables but since it is locked starting a new one. (Admin can merge if deemed fit).

Industry Overview

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  • Indian Consumer durables industry is poised to grow from c.1300 bn to c. 2500 bn Rs at 13.7% CAGR from 2023-2028 with significant growth projected from the RAC segment.

  • Indian RAC market achieved a domestic sales value of C. 250 bn Rs in FY23 with volumes reaching 8.4 mn units.

  • This has substantially grown in FY24 due to heat wave conditions in most of India as the same is evident from the numbers reported by all major OEMS and ODMs in AC segment.

  • RAC manufacturers heavily relied on imported critical components (60-70% import reliance) , however the PLI scheme with c. 6500 cr has prompted many OEMs and ODMs to backward integrate.

  • The RAC market is estimated to grow at a CAGR of 12.1 % in volume reaching c.15 mn units in FY28 and 15.7% CAGR in value reaching c. 525 bn by FY28.

About the Business

Epack durable is an ODM (Original design Manufacturer) which got listed in January 2024 . They claim to be the second largest ODM for RAC in India.
They also manufacture Small Domestic Appliances (SDA) : Mixer Grinders, Induction Cook top , Water dispenser and are planning to venture into Large Domestic Appliances (LDA) : Washing Machines, Room oil heater, tower fan, Induction water heater, hair dryer etc.

Incorporated in 2003, EPACK Durable (EPACK) started off as a contract manufacturer of
consumer durables such as RACs, Induction Cooktops, Juicer-mixer grinders, and water
dispensers for OEMs.

• Later in 2012 it transformed into an Original Design Manufacturer (ODM) for Air conditioners
and small domestic appliances. EPACK has grown significantly since then to become the second
largest ODM player with a market share of ~24%
• EPACK was founded by the Singhania and Bothra family who have been involved in
manufacturing consumer durables for more than two decades with extensive industry
knowledge and experience.
• It has 3 manufacturing facilities located strategically in Dehradun, Bhiwadi, and Sri city. All the
facilities enjoy strong backward integration offering cost competencies against its peers.
• About 80-85% of the company’s revenues come from the sale of RACs and their components
and the balance from small domestic appliances.
• It has marquee clientele, including Voltas, Haier, Philips, Godrej, Daikin, Havells, Bosch &
Siemens, Bajaj, Crompton & Greaves, Blue Star among others with whom it has established
strong relationships.
• EPACK received a total private equity investment of ~$40 million (approximately Rs. 320 crores)
from ICICI Ventures and Affirma Capital during FY2022 and FY2023 respectively, which was
largely utilized in capital expenditure during FY23 & FY24.

E-Pack has a fair amount of backward integration in its AC manufacturing including heat exchangers, cross flow fans, copper tubing, sheet metal, Plastic molding etc.


Manufacturing Facilities

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** About the Management**

Financials and Valuation

Epack has achieved a 3 yr CAGR of 66% on bottom line.

Few inputs from the Concall

  • Reason for lower margins in QoQ is due to Sri City plant getting commissioned and material cost escalation. Due to pass through nature of cost , this can get postively impacted in subsequent quarter.

  • E-pack is starting Washing Machines with Fully automatic Top load variants and have signed with several top OEMs .

  • In FY 25 the total outlay for PLI is going to be C. 37.5 Cr and out of which C. 15cr is accounted in Q1.

  • Epack has acquired 26% stake in associate company EPAVO in which 76% is held by M/s Rama Ratna Wires. Epack plans to enhance the holding to 50% soon. The company manufactures BLDC motors for AC, Fans etc. This unit also has PLI support.

On a relative basis Epack looks cheap compared to peers Amber and PG electroplast.

Based on the management guidance of 45% growth and 100 Bps improvement in margins ;
(Cooling of raw material prices , Sri City plant getting fully operational , Last 2 qtr trends )

FY 25 revenue = 2100 cr.
PAT = 63 Cr
@ 50 PE (current P/E : Industry peers at 75+) market cap= Rs 3150 Cr.
Current Market Cap = 2475 Cr
Potential Upside = 27%

Risks and Threats to the business

  • Several OEMs have started their own manufacturing facilities due to import restrictions and PLI benefits. Since Fy 24 AC sales soared due to Heat wave conditions the impact was not fully understood. Once the OEM facilities come on steam fully only the impact will be understood.

  • Epack is diversifying into Washing Machines and other Large domestic Appliances. How they manage this transition is to be seen.

  • RAC business is seasonal in nature with Q2 and Q3 typically muted in nature. This can lead to short term pain and price erosion.

  • The company has c. 350 Cr debt. Even though the interest coverage is comfortable and company has done most of the capex already this can be a deterrent if the cycle turns .

Conclusion

E-pack durables is available at almost the listing price, it has several industry tailwinds going for it and looks to be cheap relative to peers. The company adding new product lines and additional capacity can add to future top line growth. The company has good amount of back ward integration , with the govt push for components (via PLI and import duties) will also aid the growth.

Disc : Invested a tracking quantity . Might add or reduce without prior intimation. Pls do your due diligence
Sources : Company Presentation, AR, Concall transcripts

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E-pack acquires addnl 24% stake in associate company EPAVO to make its stake 50% .

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There are many companies in this industry doing very similar stuff. Almost everone makes similar products with similar margins. Any opinion on why epack is better? Purely looking at the numbers it seems like PG Electro makes better margins. Any understanding around why is that so?

The interesting thing I recently learnt about this whole space is that the size of the industry is growing and the size itself becomes a barrier to entry. So anyone entering today with big capacities and the established players are all going to be big beneficiaries.

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I agree with your point that there are no big differentiators for Epack vis a vis others and PG has a better margin among the lot. Epack seems to be having an edge on the valuation front ( relative to peers ). Also Epack is one the most backward integrated players among AC ODMs ( My opinion and I might be wrong ).
As mentioned in the risks earlier most of the OEMs have started manufacturing ACs and it is a threat to ODMs like Epack, Amber and PG while overall AC demand and growth is here to stay .

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Hi Midhunjoe

Thanks for detailed comparison. I have few points to add on EPACK growth story-

  1. current a/c penetration in India is just 8% as compared to Global 45%. So there is huge headroom as you have also shown with 14% odd growth rate (Source Q-1 concall)

  2. There biggest issue is period of Q2/Q3 where there is very less manufacturing of a/c units, which is a drag on profitability. This they are covering nicely with add on products like mixer, fans, washin machine etc. They have indicated good traction from reputed players for OEM. We should see that in Q3. This will be a big plus for OPM

  3. in FY26 they are indicating there revenue mix of A/C Vs Others as 75:25 (current 86/14)

  4. For FY 25 management is guiding for 8% margin and if point- 3 works it should be close to 10% which will be similar to PG electroplast ( mindyou they are not into high margin electric boards and other products with PGE do. So overtime EPACK might comeout better)

  5. Motor Manufacturing is plus for margins as lot.of it goes for after sales where margins are very high( my guess…no data to back it)

So to me it is a very interesting company with Valuation comfort to jump in.

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Just to add few more parameters in comparison as per current price

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Epack Durable partners with Symphony to manufacture air coolers

Read more at:

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Management interview on CNBC TV18

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Epack durables forays into EMS segment by tying up with Panasonic. While they were into PCBA controllers for captive use ,this is the first time they are venturing into EMS for OEM. This is also eligible for PLI of components.

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In one of the concalls/tv interviews of mgmt of one of the above companies I heard the argument against this which is something like - Since the demand and manufacturing is more in 2 quarters and not year around, this will reduce efficiency/utilisation of manufacturing plants of AC OEMs in low demand periods since they cant use it for other products/purposes. But with suppliers (who work on multiple products, not just ACs) they can utilise their capacity for other products manufacturing hence giving better efficiency/utilisation. As a result OEMs will still largely depend on suppliers for AC manufacturing.

I think that makes sense.

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Hi @garade ,

I think both OEMs and ODMs will coexist in the long term . The AC market has just scratched the surface in terms of opportunity. At a macro level we can be rest assured of the exponential growth in AC s due to changing weather patterns and moreover India’s growth in disposable income. Also most of the ODMs are scouting for adjacencies and moving into PCB manufacturing, electronics , small appliances etc. On the other hand govt is incentivising the OEM s to set up manufacturing units locally and nudging them as well , so they will also put up units .

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In Q2FY25 result, trade receivable is Rs 139 crore. Does this pulled down the bottom line? Any comment…

Trade receivable is balance sheet entry. As per my limited knowledge, it can not affect bottom line. It affects operating cash flow due to elongated working capital cycle.

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E-pack is down more than 25% from its top . I think Reason for sharp decline is tremendous hit on the margin YOY basis . According to management sharp decline is margin is because of the increased contribution of AC sales in Q2, which have lower margins than small home appliances. I don’t buy this argument 100% still feels long term story is intact.

Here is a summary of the key points from the Epack Durable Ltd Q2 FY2024-25 Earnings Conference Call:

Strong Revenue Growth: Epack Durable Ltd reported strong revenue growth of 112% year-on-year, driven by strong industry demand, an extended summer season, and the addition of new customers. Air conditioners (AC) contributed 70% of the company’s total product revenue, achieving an impressive growth rate of 187% year-on-year.

Margin Stability: Despite the strong revenue growth, margins remained stable on a half-yearly basis. The slight dip in Q2 margins compared to the previous year was attributed to the increased contribution of AC sales, which carry slightly lower margins than other product segments.

Capacity Utilization: The company’s newly commissioned facility in Sri City currently operates at only 10% capacity utilization.However, management expressed confidence in reaching 30% utilization by the end of the year and 60% the following year.This under utilization was a factor in the lower operating margins.

Strategic Partnerships: Epack Durable Ltd announced two key partnerships:

Hisense: The company will manufacture Hisense air conditioners and home appliances locally in India, targeting $1 billion in revenue over the next five years.5 Epack’s existing facilities will supply components to the new venture.

Panasonic: Epack will manufacture components for Panasonic, including printed circuit board controllers.

Growth Drivers:

Product Diversification: Epack is expanding its product portfolio beyond ACs to include washing machines, coolers, and small home appliances, aiming to achieve better capacity utilization and higher margins.

Exports: The company is targeting significant growth in exports over the next 3-4 years.8 They are awaiting certifications for new markets, including the US.

Financial Outlook:

Revenue Growth: Management maintains a revenue growth target of 50% plus for the current year.They project the AC business to grow by at least 50%.

EBITDA Margin: The company aims to achieve an EBITDA margin of around 8% for the current year, similar to the previous year’s 8.12%.

Return on Equity (ROE): Epack is confident in achieving a minimum ROE of 17% within the next 2-3 years.

Funding Growth: The company plans to fund its expansion primarily through internal accruals and existing cash reserves, including the 230 crore rupees from the IPO proceeds currently held in fixed deposits. They intend to utilize bill discounting facilities to address working capital requirements.

Challenges:

Supply Chain: While Epack has taken steps to localize component sourcing, they acknowledge the industry-wide challenge of securing imported raw materials, particularly plain copper.

Customer Concentration: The company is addressing customer concentration risk by diversifying its customer base and expanding its product portfolio.

Key Takeaways: Epack Durable Ltd is positioned for strong growth in the coming years, driven by favorable industry trends, strategic partnerships, and product diversification. Their focus on localizing component manufacturing and securing new customers mitigates potential risks. While the current underutilization of the Sri City facility is impacting profitability, the company is confident in achieving higher capacity utilization and improved financial performance in the future.

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News in Media

Clarification by company - talk in preliminary stage.

Mostly should finalise.

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