Huge investments are planned to happen in content development for India - http://www.huffingtonpost.in/2016/09/30/heres-why-netflix-hotstar-and-tv-networks-should-seriously-wo/
Netflix is also preparing India specific content, and the beauty is that no foreign film production house has as yet made money in India. Also, no one size fits all solution will work in India due to the multitude of languages and cultures across the country. Hence, in India, from the looks of things, the content creators will get a raw deal while the content aggregators will have the upper hand.