Crompton Greaves Consumer Electricals Ltd- Demerged, independent and professionally managed business

Stock Opportunities Untested - but worth a good look
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Thanks for this info, did they provide any more info on how the sourcing of funds will happen i.e how much loans they will be raising, interest rates, equity dilution etc.

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Started reading about this recently. Quick notes:

Good business run by professional management although no promoter with skin in the game.

Market leader in ceiling fans and pumps. Aiming to premiumize their product offerings and some initiatives (Project Unnati) underway to improve revenue and profitability.

Stake in butterfly and can scale kitchenware products pan India. Although proposed merger didnā€™t take place operational synergies arenā€™t impacted.

Last few quarters didnā€™t have great results due to regulations (star ratings for fans) and advertising spends.

Available at reasonable valuations compared to industry peers. I feel residential real estate up cycle will show up in this sector with a lag and as such business demand will increase. (All new flat bookings will need electricals during occupancy.)

Recent investor call:

  1. Good growth on ECD - fans, pumps (agricultural too), geysers, etc. 2.0 is on track and premiumization theme working out well.
  2. Lighting too doing well having procured bulk some government orders. Stopped CFL business and moved to LED earlier so thatā€™s also another reason for revenue decline.
  3. Butterfly sales showed decline due to corporate orders missing and they want to change channel strategy from such ad hoc model to more repeatable business. And scale the business from predominantly south player to pan India presence leveraging crompton network.
  4. Plan to use Butterfly manufacturing capacity for Crompton kitchen manufacturing. Should lead to better margins.
  5. In 2-3 quarters all increased spend on branding and re-channelling should start showing up in results.

Yes Securities report :
Yes_Securities_Crompton_Consumer_Q3FY24.pdf (354.2 KB)

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Q4 FY24-

expense increase bcz we spend more on Ads and marketings.

Butterfly brand turnaround is on the way.

Undertook three price increases in Fan category (Pricing Power) across categories in H2

ā€¢ Developed digital platform for remote monitoring system for solar pumps

Secured further orders in solar pumps of the magnitude of Rs. 87 Cr in Q4; Total empanelment for Rs. 122 cr during the year of which Rs. 28 cr executed

Lighting business is subdued.


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Focused on recent launch of ā€˜Shaktiā€™ series ā€“ Indiaā€™s first star rated gas stove in the retail market (Under Butterfly Brand)


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Products- Fan, Cooler, Water purifier,Water Pump(Solar Pump),Press,Lights,Mixer juicer.,Geyser,Kitchen stove,chimney,dishwasher,microwave.
Amazon ratings of all product is good @4Star.
Main product- Fan, cooler.

Butterfly( Butterfly, a top brand for kitchen appliances in India, is renowned for modern aesthetics and high-quality products, especially in the southern regions. )- subsidiary