BK Cafe is running globally for last few years. The Indian franchise is just replicating that model.
They had an interesting monthly subscription model which is not available for delivery orders.
Not sure how successful it is globally, but if such a model is implemented here, Starbucks is certain to shed some market share, although they have a more powerful brand.
Globally the cafe business is very much profitable. Maybe profitability needs a certain scale! Regarding CCD I believe the cafe business was profitable and was a cash-cow for their unrelated diversifications. Also, Jubilant Foodworks is hopeful of making Dunkin’ Donuts break-even soon enough.