Barbeque nation is no longer a unique business. There are many copycats these days and all are doing quite well.
In Bangalore, before pandemic, barbeque nation used to charge 1300 + taxes for the weekend lunch and dinner. Now it is 1000 + taxes. Copycats are charging 900 to 950 + taxes. I don’t see a premium for the barbeque nation brand anymore. In fact they had to reduce price to be competitive.
Comparing BBQ and other QSR:
A typical customer group take up to 2 hrs for barbeque out of 4.5 hrs of serviceable lunch time. Same customer group may take just 30 to 45 min for QSRs. Moreover QSRs can easily provide takeaways. So if the store is crowded, people can pack and go eat outside. Hence volumes will be more in other QSRs compared to barbeque type restaurants.
More Personal Note:
I always felt eating at BBQ type restaurants as full paisa vasool compared to 350+ + taxes for burger + fries + coke/pepsi.