Management admitted they were behind on their store count targets, particularly in North India. While they have a massive presence in the West and South, the NCR market is highly competitive and real estate constrained. To hit their goal of 40–60 new stores per year, they can no longer wait for the perfect standalone plot of land. Malls in high-density areas provide a ready-made footprint.
And as per filling and me talking to my friend from there, Galaxy Blue Sapphire Mall is located in Greater Noida West (Noida Extension), which is arguably one of the most densely populated residential hubs currently developing in India, as per him.
Also worth noting is that DMart has seen a leadership transition, with Anshul Asawa taking over as CEO from Neville Noronha in early 2026. This new era seems focused on aggressive scaling. The opening of multiple mall-based stores on the same day (Ghaziabad and Greater Noida) suggests a deliberate strategy.
