But those are third-party FMCG brand prices. How do the higher margin in-house brands (private labels) compare? Here are a few prices of dals, flours, etc at my location:
Comparing DMart Ready’s “Premia” brand, Flipkart Grocery’s “Classic” brand, Zepto Supersaver’s “Daily Good” brand and Blinkit’s “Whole Farm” brand
| DMart | Flipkart | Zepto | Blinkit | |
|---|---|---|---|---|
| Toor Dal (1kg) | 202 | 177 | 181 | 182 |
| Urad Dal (1kg) | 167 | 150 | 149 | 156 |
| Chana Dal (1kg) | 130 | 111 | 118 | 126 |
| Besan (500g) | 54 | 50 | 53 | 63 |
| Rice Flour (1kg) | 45 | 60 | 54 | 68 |
| Maida (1kg) | 50 | 51 | 54 | 60 |
| Rava (1kg) | 57 | 51 | 53 | 64 |
| Groundnut (1kg) | 165 | 148 | 160 | 157 |
| Total | 870 | 798 | 822 | 876 |