Avenue Supermart: a compounding machine?

  • Doddaballapur is an industrial town with majority of people as lower middle class and rest as middle class

  • region has industries like Wrigley, Tata Steel, Bombay Rayon, etc.

  • region does also have huge apparel market with local people + nearby town people being employed there

  • upcoming largest IT park of Karnataka

Can this be termed as a refreshing switch from cities to districts with target segment? Or may be cities + districts? Are we looking at 2 verticals of Dmart [City Specific & District Specific]?

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