Affle India - India Mobile Internet Advertising Leader

  1. 2.5 Cr of Other Income

  2. Break up of other expenses and platform costs not clear.

  3. Need to check split of organic and inorganic revenue ( RevX, Vizury, AppNext etc).

  4. Split of Cost per Conversion revenue versus brand/CPC revenue

  5. They have acclerated hiring and also expanding client base in India. Not sure how International markets are shaping up. The key business is India, and any weakness here is a red flag. There are smaller affiliates sniping at their business in India. Though a Appnext + IndusOS deal would help in the medium term.