Sheetal Cool Products Limited

Making some big moves for distribution and D2C lately !




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Q4 will decide the course trajectory of Sheetal. Has plans for BSE and NSE listing and FPO.
FPO may be detrimental to existing shareholder. Pricing is the key.
Volumes still very very low considering potential of the company and growth prospects

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Coming quarters should be excellent due to the lower base of previous quarters ( winter ) and previous years ( Covid ) and due to recent CAPEX and expansions.

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SCPL BSE listing approval received. Stock shud get rerated post its migration to main board.

ROCE & PE Is decent . Promoter quality seems decent & as is opp size. Exports & reach in new geographic areas is increasing.

CARE rating report also enclosed which is positive.

BSE MAINBOARD LISTING APPROVAL.pdf (120.5 KB)
16022022072142_Sheetal_Cool_Products_Limited CARE RATING.pdf (163.0 KB)

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Sheetal Cool Products AGM highlights

  1. Focus on addl solar plant for captive power. Not venturing into real estate or unrelated fields.
  2. Setting up plants at 200-300 kms range for volume consumption areas.
  3. Icecream market can grow 20x in India . Vast scope as per capita consumption low in India
  4. Company is planning to grow by 25 to 30% annually as per vision 2030 plans.
  5. Focus on all verticals not just Icecream market.
    6.Very soon BSE and NSE listing.
  6. Ad spend planned for Pan National visibility.
  7. Export market is good and increasing across continents
  8. Major thrust in Delhi, NOIDA, and UP and many other states.
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Now, Their latest rating is for May’22 in which they have been rated as non-cooperative.

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October newsletter update by SCPL:

SCPL has started selling their products in reliance smart Bazaar at junagadh and Amreli.
In addition they had added one more store in bhavnagar railway station( Gujarat) visible in the second photo.




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Sheetal Cool Products will be listed at NSE and BSE main Boards wef Nov 22, 2022.

Untitled (bseindia.com)

How would they compete with Amul?

The growth opportunity is huge for diary products. If we take the market research reports at their face value then diary would grow at 15% CAGR. There is enough for every one to go around and the diary market is highly unorganized hence there is no need for Amul and Sheetal to grab each other’s market share to grow.

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Sheetal cool product ltd
INVENTORY TURNOVER RATIO.
Segment wise

  1. milk &milk -5.1
  2. icecream - 0.9
  3. Namkeen&other- 5.3

Is anyone still tracking the company.

Does someone has any information about their expansion efforts outside India.

The Q2 24 numbers are lower than corresponding quarter. The stock has also corrected substantially. In the past the management had indicated aggressive growth plans and geogriphic expansion. However, the same is not reflected in the numbers this year

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If you will look at previous quarterly results, their sales peak at quarter ending June and the reason for this could be peak summer.

This is how their sales is on quarterly basis:
FY Q1 > Q2 > Q3. Then Q4 is almost similar to Q3.

If you will results on year on year basis, their sales has increased. It is only single digits growth.

I think we need to wait for their upcoming quarter results specially Q1 of next FY.

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