@Hocuspocus32 shared this VIP Industries : Luggage on VIP thread.
This could also be the reason why Safari came out with a TV ad for the first time.
VIP is undergoing brand identity overhaul and it is targetted to “families” with Saif and Kareena unlike the ad of Safari which is targetted to individuals (backpacking).
Also VIP will be visible more during IPL with their logos on Kings XI Punjab’s. Interesting time to come for luggage industry.