Innovative launch, Magic Moment vodka cocktails.
Ready to drink beverages with low alcohol content.
Price will be between 200-250.
Just need to see how people take it.
On whisky side.
IMO one price range that they really miss is 900-1000 range where other players are present with their products like BP, Oaksmith, Golfers Shot etc.
Radico is present in lower end with 8PM, Top middle with Royal Ranthmbore(Good Whisky) Premium with Rampur Single Malt.
If they can come up with new product in this price range that might give boost to their overall portfolio.