Thanks for your detailed response. Agree with all the points.
As regards 15% growth - this need not come only from growth in box office collection but also from additional screens. PVR has been adding 4-5 % (net) screens every year.
It needs about 5-6% growth in either footfalls and/or box office collections and a 2-4% price increase.
But yes quality of content is the main ingredient for PVR success.