Definately there is downtrading going on in this sector , but apart from that one another key trend that I am witnessing is that people now want more options/colors/variety even in undergarments and traditional colors and types are becoming outdated. So people are ready to cut some slack on quality but the looks are mattering more. Is this a temporary phenomenon or a structural change only time will tell. This may be the key reason why page is struggling in womens undergarments where color options and varieties are limited.
One more example is of Zudio, which gives you the latest fashion trends but lower quality but still flies of the shelf
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