@Chins - With the expert work that you have done in RPSG thread on D2C brands, would be great to know your inputs on D2C brands like Just Herbs and even Beardo.
Also, in case of Just herbs, I see physical presence in terms of exclusive stores as well…some as standalone stores and some even in malls…this is similar to maybe a Organic India hybrid approach…
In this context, how would you rate a D2C brand which is so early leaning on to a hybrid model…Also, what does exclusive stores stand for in case of D2C/Online only brands? - Is it a revenue generating vision or a marketing technique…and how do we judge that for a particular case? Also, physical/exclusive stores is exactly opposite to the economics of online only/D2C minimal investment brands…can & specially when in the lifecycle of the brand, they profitable and most economically coexist…is there even a need for hybrid models? Thoughts Welcome!