I will reply to each of your point 1-by-1… Please find my replies in bold…
To be really honest, I am still not comfortable with retail bsuiness valuation. I tried to talk to Noel Tata in Trent AGM but really could not come to any conclusion. Take the case of Total, they almost reached saturatation level in FY11 when they achieved top line of 315 cr but incurred (assumed) losses. They need tp expand to achieve economy of scale. I am just trying to understand what is this scale. Just by opening more stores economy will come or there are something else which these promoters will have to do. Is it supply chain ? (I feel I am missing lot of things in understanding this business. I would like myself to be updated.)
Let me talk here about discount retailing of which hypermarket format is a great winner… I am not aware of the details of your conversation with Mr. Tata but hypermarket format is the real way forward for organised retailing in India… This is because its the consumers who are the real beneficiaries and in any business wherein we, the end consumers are benefited will be a hit…
You talked here specifically rgdg. Total… as to saturation was reached and they needed to expand… yes, you are right… This is because when a mall-cum-hypermarket is opened in an area, it can connect with people of a particular radius, and once almost all the people are catered and no further expansion of radius is possible, its called saturation and this is true for every consumption business…
To cite an exapmple wrt. Western Mumbai, a Virar-residing guy will not come to south bombay hypermarket often and if he can get similar hypermarket in say Borivali or Malad he will go there…Hence, to cover the entire western mumbai belt, a chain will have to open in south mumbai as well as catchy suburb like Malad, Kandivali or Borivali…
Now, your point regarding incurring of losses inspite of 315 cr. revenue… This is because, food & groceries item, which form the bulk of sales of present hypermarket chains, have a margin of 2-3 %… Hence, to compensate for this lower margins and attain profitability, a company has to attain scale…
**Scale drives prfitbility via 3 ways, **
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**first, it gives bargaining power as company can skip middlemen and look for more discounts because of bulk purchase… **
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second, there is no expenditure involved on backend infrastructure, particularly for Total till it reaches operational store level of 10 which reduces cost as % of revenue thereby enhancing margins…
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third, with Scale, the higher margin apparel & accesories sales also rise which drives margins improvement…
In case of Trent, I thought westside is a matured brand, being in existance for last 13 years and have opened more than 50 stores but still this brand is in loss or may be in a very marginal profit. Can you give me some insight, at what level westside stores can make money.
You are talking about Westside which is not a discount retailing business and so is not benefiting us, end consumers, hugely and so pressures will come… I am not saying that format of Westside is not proper but its just that it has a kind of luxury in focus if we compare it to hypermarket model…
To cite an example, South mumbai where i live in, there is a westside store in hughes road (just 10 minutes away from my residence) since last many years but we only occasionally visit there specifically for fashionable apparels… as compared to this, there is a Big bazaar store, which is a hypermarket, in mumbai central (around 20 minutes away) as also lower parel (around 40 minutes drive) and our family visits in both the stores often to source many requirements as also gift items (specifically in lower parel store where the range is better) which we were normally sourcing from crawford market which is a wholesale market…
Hence, as far as Westside or for that matter Zara is concerned, it will achieve supernormal profits in absense of much competition or booming economy environment but if there is competition or a sluggish economy, Star Bazaar, which is Trent’s hypermarket chain, will drive revenues for it… As far as profitability of Star Bazaar is concerned, its again the matter of scale and once it approaches 900-1000 cr. mark it should start breaking even.
I know, all businesses undergo investment phase but that phase must end someday for investors to make money.
You are absolutely right in your saying that every businesses undergo investment phase but here one thing is missing is the learning phase… The investment phase you are talking about is true in general for retail segment overall and not particularly hypermarket format… The only hypermarket chain of India which has attained good scale is Big Bazaar from pantaloon but its presence in other formats will continue to drive its profitability lower… Its hypermarket business (or specifically value retail business) grossed ~3000 cr. revenues in FY10 with an EBITDA of ~230 cr. and PBT of 74 cr. with current FY11 grossing ~6900 cr. with an EBITDA of ~530 cr… Now, these are not small numbers but the most important point here is scale which is driving profitability… Capital Employed in value retail business is ~3700 cr. which means an investment turnover ratio of 1.8 which is highest…
Years of learning has proved that formats which will hugely benefit end consumers will drive scale and profitability and hypermarket format comes under that umbrella… As you must have read in my research note also rgdg. the comparision of hypermarket chains, except pantaloon still no hypermarket chain has attained a considerable scale and so the profitability is quite far away but it will come and surely come as depicted by pantaloons model…
Specifically with regard to Jubilant, it is occupying 2nd position in Bangalore, a highly growing city with 20 % marketshare and once it achieves scale the profitability should come by FY15-FY16
Do our market is comfortable with a company having such a diverse business portfolio, where profit of one business will seed the other.
Yes… I have experienced this in case of Pi Ind. wherein its Agri business feeded CSM business for a decade and now when both the businesses have started bearing fruits, its showing exponential growth in profitability as also revenues… Although PI is a different stock which doesn’e have as capital intensive business as Retail but still markets are very shrewd to value every growth…
Also, the logic I apply to assess the undervaluation of a company which has diverse business portfolio, is a simple method to assess how much investment I will need to make in case I wanted to achieve the stage of the businesses which the diversed-business-company has in each business…
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**If I take here the example of Jubilant and count each businesses lowest set-up cost, SSP plant with a 4.29 lacs T capacity will take approx. 30 cr., SPVA plant will involve an investment of around 8 cr., Latex will involve a cost of around 8-10 cr., CP will involve a cost of around 12-15 cr… This is just an initial set-up cost of the plants and the brand-building costs as well as distribution-network-set-up costs are not calculated… **
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**Based on the set-up cost of plants of core businesses only, the price per share works out to be ~Rs. 75 which lowers the downside risk from current levels to minimum. Now, here if I count retail business set-up cost too then it will come to Rs. 90 cr. for 6 mall-cum-hypermarkets and this is just the initial set-up cost and no other cost I have counted… **
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Hence the per share working on just the set-up cost of retail business will work out to be Rs. 76 which if we add to core business set-up cost then the total bare minimum valuation based on minimal set-up costs of all businesses will work out to be Rs. 151 below which it will be a great acquistion target for me wherein without spending my time and brand-building resources, I am getting readymade businesses… the only caveat here is the management’s voting right with which it can sell businesses at any valuations but that is safeguarded by the presence of Jubilant Bhartia Group who have their roots firmly with prominent groups like HT which will safeguard my interests in the company…
Feel free to get back to me in case of any query.
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Rgds.