Global superbike makers Harley Davidson and Triumph have announced new, low-displacement bikes for emerging markets that will directly aim at the portfolio of Royal Enfield.
Unsurprisingly, the global majors are targeting the mid-size segment of 250-700 cc.
A dozen models are planned over next three to five years, offering a range of new bikes from 350 cc to 650 cc and above. Work is going on at the company’s UK development centre, with critical feedback from India.
This will be the biggest product launch by Royal Enfield under the ownership of Eicher Motors.