I am from West Bengal but I can’t compare Bandhan with HDFC or SBI. But yes they have a popularity among the unbanked sector like house maid , small roti maker shop etc. Special ingredient for them is to get a hassle free trusted banking system. So far this class was mostly dependent on cooperative banks and ponzi scheme or chit fund for sourcing and saving of capital which more often than not turn out to be a fraud but now they have a trusted bank of their own which provide door to door service. This class is mostly loyal and specially the women are credit worthy with their small amount of savings and honesty at work. Problem with them is they do not understand banking system so do not like to go to the branches of SBI or HDFC and here Bandhan is having an edge. Also recently I found Senior citizens are developing a likelihood for this bank for higher interest rate on Savings as well as FD.
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