Hi i didnt know there was a thread on zaggle too,
so in last couble of days i gone through the portal and will try to ans few quaries whatever i understand from the business hope it will help ( I am long term investor since 1.5 years my allocation is high and my average buying price is 315)
1-Why SaaS % Looks Low in Reported Revenue
Many people are worried its being promoted as saas company but why the rev is so small. does it really deserves high valuation ? here is the example
Imagine a client:
- Pays ₹5 lakh/year SaaS fee
- Spends ₹50 crore/year through Zaggle cards & rewards
Zaggle earns:
- ₹5 lakh (SaaS)
- ~1% on transactions = ₹50 lakh
In P&L:
- SaaS = 9%
- Platform/transaction = 91%
But without SaaS, ₹0 transaction happens
2- All small concerns, here is the clarification
A-Customer acquisition cost (CAC) for credit cards is high unless bundled.----Traditional standalone CC issuance has high CAC, but Zaggle reduces this via B2B2C approach. However, credit card economics still need careful execution
B-Employees already have many credit cards; additional cards could be debt traps.------- This concern relates to consumer credit behavior, but Zaggle’s cards are primarily corporate spend/payment tools, not typical personal credit cards. Value creation is in spend management, not consumer borrowing
C-Company trying to do too many things at once with unclear execution.-----Fast innovation and multiple product lines can strain execution, especially for tech & integration roadmaps. This is a strategic risk more than a model flaw.
D-Unclear how “Save” platform saves 20–30%.------- “Save” claims efficiency & compliance improvements which can reduce costs, but the precise 20-30% figure needs company data/metrics to validate
E-Propel” rewards catalogue has low margins unless volumes are committed.------Reward margins are inherently low; profitability depends on merchant partnerships and volumes. But bundled SaaS + interchange can offset this.
3- Indian Competitors – Revenue / Market Size
A-Zaggle Prepaid Ocean Services Ltd----₹1,510 Cr (~$182M) revenue; Market Cap ~₹4,108 Cr
B-Happay------ ~₹75–80 Cr (~$9M–$10M) estimated revenue
C-EnKash-----~₹70–304 Cr range depending on year
4-what PE does zaggle deserve as it is only listed company ??
| Scenario |
Suggested P/E Multiple |
Rationale |
| Base Case |
30x – 35x |
Growth decent, business stable, industry median — fair valuation. |
| Growth Premium |
36x – 45x |
If growth >20% and profitability improves consistently. |
| Aggressive Premium |
45x – 55x+ |
If Zaggle becomes a clear leader with strong SaaS + card revenue scaling, and market expands faster than expectations. |
| Conservative / Value Case |
20x – 30x |
If growth slows or competitive pressures intensify. |