Replying to very old post but still very insightful.
Caper mattress current scenario
the brand sees value in its physical presence: The “store is the best representation of our brand. It’s the best way to show all of our products. It’s the experience we can control in a physical way,” Arel said, pointing to the fact that almost 80% of mattress purchases are bought in a place where you can test them out.
Offline / physical retail can never get out fashion and most of the online only brands have to go offline in long run.