Saregama India Ltd: India’s premier music publishing label

While searching for how IP company monetize their content, come across following articles.
As Vikram explained in concall, there are 3 ways IP company get paid:

  1. Subscription share
  2. Advertisement share
  3. Bundle model
  4. Licensing
    https://redseer.com/newsletters/ott-audio-platforms-tuning-into-profitability/
    As more people join audio platforms, more will be IP usage.

Indian Music Industry is looking for 10% of radio advertising revenue from 2%. This possible increase will directly flow to bottom line (as of now no hearing on this matter, it is status quo)

For video OTT, Yooddle made approx 17 films in last 3 years with mostly licensed to Netflix, Hotstar and recently to Zee 5 (comedy couple). As it is licensed, further monetization possibility is open when license renew, when renewal fees directly flows to bottom line, as cost is already accounted.
https://redseer.com/newsletters/originals-becoming-mainstream-in-ott-world/

For TV in south India, they also keep IP of their serial Roja. Which they put on Youtube which earns 2 to 2.5 million view per episode.

They also launched Carvaan Karaoke at price of 19990. Let us see how this product moves.

Invite views from others to collaborate for more in depth research.

Disclosure: Invested. Sell 50% last week due to fear of sharp correction in stocks.