Relaxo Footwear: a wannabe brand play

Hi all,

Relaxo being a popular brand with decent numbers on P&L reports and balance sheet, what has been the reason it has just kept falling, given that Footwear growth has been 11% cagr and company is undergoing capex as well.

What were the parameters one could have seen/ saw in 2019-2020 that indicated a no-buy.

I guess answer to this will be a very good case study. Thanks