RBL BANK - Is it a Good Long Term Story?

Hi

It was good to go through the results of RBL and also nice to see 2 slides on Credit Cards. I wanted to highlight some comparison of spends on an RBL issued card versus other banks and how the average spend is growing. Users of RBL Credit Card perhaps spend the most on their CCs. The growth rate of spends per card is also the fastest in the industry (atelast amongst the leaders in the card issuing world of private banks including Citibank).

Average number of transactions on an RBL CC is 2.8 per month which is not that superior when compared to the big private banks. This has to do with acceptance points where users pull out their cards, perhaps there are more lucrative offers on big private bank cards which is natural. Also this number will rise once the issuance base rises indirectly speaking.

The beautiful part is that when RBL CC users pull out their card they transact big. Quite big. The quality of spends is only slightly inferior to Amex in India! But I think more interest income would be generated on RBL issued cards than Amex cards. RBL CC spends is growing the fastest and leaving aside Amex it is better than all major CC players in India. This is a commendable job.

Please note that there is a concept of activation rate of cards portfolio which is not a publicly available data. Usually the banks I have listed below would have much superior activations compared to other banks. Citibank and Amex would be the leaders in activation.

Regards

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