ANUP ENGINEERING
MOATS
A=Technology@Helixchanger
=The company has technical collaboration with Lummus Technology for special High Efficiency Heat Exchangers (Helixchanger).
The company has adopted a technology to fabricate and
supply Helical Baffle Heat Exchanger for global markets.
=The company has signed a technology partnership who are
the inventors and leaders in Embaffle Heat Exchangers
technology. This technology had made us the only fabricator
in India, with such capability.
B…Entry barrier
====Why big companies not enter
=The smaller average order size of ~Rs. 2.5 Cr discourages expansion of larger capital
goods companies into the process plant equipment market.
=====Why clients prefer anup than smaller companies
…Liscence n certificates
It takes small new companies 10 to 15 yrs for liscence as it is critical product
…Tailoring and complexity
All process equipment is specifically tailored as
per clients’ specifications requiring high levels of customization which prompts larger
clients to opt for established suppliers who meet the complexity and quality standards.
…Criticality of product.
Heat ex plays a critical role in
large scale industries like oil & gas refining, petrochemicals and fertilize
Clients prefer reliable
suppliers with a proven track record of quality and timely delivery thus benefiting larger players viz.
ISGEC, Godrej, L&T, BHEL, TEMA and Anup.
C=Low cost benefits due to cheaper manpower etc. in India
D=Sticking to deadlines and avoided paying liquidated damages - Gained confidence of customers leading to repeat buys - Liquidated damages are one of the biggest cost
E=Increasing complexity and weight of the product manufactured: Over the years, the company has increased realization of the equipment manufactured by it
F=Repeat business from existing clients because of trust being established(80%)