It is a delight to hear Mr.Poddar he goes out at length to explain dynamics of business he is running
Few things that I picked up from conference call
Delays due to new FSI norms in existing projects mainly in MIG space in Goregaon and Vidyanagar could be impacted, Management is still awaiting clarity on regulations to make a move
New bill for affordable housing is likely to be brought in month of July – key features would be - Single window clearance, possible tax exemption for companies operating in space , additional interest relief for customers , environment clearance could be faster
Hired some good talent on marketing - Started new 10 marketing offices in Mumbai to boost retail sales, 7 out 10 dealers were flop in first three weeks, they learned revamped the process and now seeing better traction
In FY16, there would be 7 projects launched Affordable housing – there will be launch of 5 projects Value Housing projects – 2 Projects – in later part of the year
Investor presentation on website has all details
The broker/ dealers opened in this year involve no capital outlay from company apart from INR 2.4 lakhs spent on branding , On sale they get 2% commission . Once they do ~10 to 15 conversions a month the model becomes viable for dealers
Company likely to be pay off debt in next quarter to become debt free
Currently leads come from advertisement in railway bogie (1st class / 2nd class) they call centres for eventual conversion
Long term plan for dealers to have a model 1bhk flat in their apartments , however this will not happen anytime soon
Vision to sell 10,000 flats – 5 million square feet every year from FY20 (I think that’s quite steep target) with about 15% PAT levels
Mr Poddar felt that they have significant Entry barriers -Local know how buying skills, project management, finance skills
Company focuses more on cash flows and not on IRR, they want to make affordable housing as FMCG product , acquire land, build and sell at fast pace
Post launch they turn cash flow positive
Company philosophy to be conservative on capital allocation
Key risk in execution risk as the company becomes big, management says they are confident that they are on right track
Typical land cost to company is about 12.5% of the total outlay for project
No plans for equity dilution, however company can dilute at project for better cash flow management
In next 18 months may do test projects in Bangalore & Chennai
Every time I listen to Mr Poddar he sound sensible and reasonable
Disc – 2% of my portfolio