MPS coverage in Publishers Weekly magazine as part of tracking of frankfurt book fair 2014 participating publishing solution providers.
Frankfurt Book Fair 2014: Navigating the Digital Landscape
By Teri Tan |
Oct 03, 2014
Tracking (and Dealing with) Key Workflow Trends at MPS
Newer and better workflows, tools, and processes are watchwords in the digital solutions industry. With the rise of self-publishing, open access, and interactive multimedia, the push for ever-dynamic content delivery across different platforms and devices is relentless.
For Narendra Kumar, senior v-p of technology at MPS Limited, the trends and shifts in workflow have never been more obvious than in the last few years. âThe adoption of public domain DTDs [document type definitions], albeit customized to fit internal needs, is the most significant since many publishers have already developed and used their own DTD in the past,â Kumar says. âSuch adoption of a standardized tag set, further moving toward standardized workflows, is good news for digital solutions providers like MPS, as well as online retailers and aggregators.â
Standardizing, automating, and simplifying workflows and processes are ways to obtain higher content accuracy and faster turnaround times. âSTM publishers, for instance, are standardizing page layout and minimizing title-to-title design variation,â says Kumar, adding that âauto-page-proof production using standardized layout requires an efficient and streamlined workflow management system. Our product, DigiComp, is being used by several publishers to autogenerate page proofs from XML files.â
Achieving faster turnaround times is also about avoiding rework and minimizing delays. As Kumar explains, âThis means shifting the process of checking the submission of artwork, content, and accompanying materials right to the start of the workflow management system. It improves efficiency and reduces wasted resources.â
Publishers are also embracing SAAS (software as a service) models for specific processes. Cloud-based digital publishing platforms, for instance, enable different people to work simultaneously on a specific project. They improve work efficiencies, and this reason alone has convinced the more conservative publishers to adopt them. At MPS, DigiEdit enables authors, reviewers, and copyeditors to review and edit content using a WYSIWYG-based system with XML in the background.
âNow that publishers are either overhauling or revamping their legacy tracking systems, dynamic cloud-based workflow management platforms are gaining favor,â Kumar says. âImplementing a highly configurable e-tracking system that is integrated with other in-house platforms gives publishers more operational agility to meet ever-evolving editorial and production processes in a shifting publishing world.â The quest for seamless job and metadata exchanges, he adds, has fast-tracked the integration of different publishing systems, platforms, and processes.
âEliminating redundancies to produce a more streamlined and efficient workflow is the goal. Even manuscript submission and peer-review systems, which used to be separate, are being integrated into the production workflow,â according to Kumar. Back in 2010, Kumar and his team developed MPSTrak, a comprehensive workflow management system that offers a plug-and-play model with editorial, production and content management components. It integrates seamlessly with DigiEdit, DigiComp and DigiEnhance (to add interactivity to the content) modules of MPS DigiCore platform.
âPublishers have turned to ePub, the de facto standard, to support the multitude of devices in the market,â he explains. âSo the workflow is now designed in such a way that the content is processed and finalized as a single standard, say XML, and then transformed into formats such as ePub, PDF, Mobi, and HTML. It is a one-source multi-product publishing process.â Kumar explains that the fast-growing demand for online-only multimedia-enriched materials has prompted publishing workflows to evolve and produce multi-deliverables for both print and online: âFor instance, we have developed an efficient workflow to deliver multi-folio content to iTunes App Store for clients who sought help in distributing content across various mobile platforms.â
Another key trend, Kumar says, is the increasing call for semantic tagging and enrichment to ensure highly accessible and searchable content; at MPS, this means validating client content against CrossRef and PubMed databases to find DOIs (document object identifiers) or retrieve missing bibliographic and metadata information. âMy teamâs role is to quickly identify industry trends and publishersâ needs, and to either develop new solutions or adapt existing workflows to meet those needs.â Visit booth P17 in Hall 4.2 for more information.