@Harsh04 - AUR is not revenue earned by the room in 1 qtr. It is simply the total value of sales done in the period/# of new members added in the period. So for e.g if 100 new members are added and they have signed for 50 Red Studio membership @ 5 lakhs & 50 Blue Studio memberships @ 3 lakhs…AUR would be (505 lakhs+503 lakhs)/100 …The practical implication of this is it gives us how much of value a new member pays upfront as that is the amount used to fund the building of rooms and other services over the life time of the member in addition to ASF.
Only caveat in AUR is the management number also includes upgrades so it is usually overstated. But the sales upgrades numbers & con-calls can help us zero in on non-upgrade AUR.