I have a retail shop in Pune and Cello has been very aggressive in its sales and marketing campaign, they provide better dealer margins and are also priced lower than la opala and have better and unique designs, it is difficult to maintain many designs as it increases shelf space and inventory, so we are now mostly selling cello dinner sets, very good demand I would say. Competition is heating as cello is planning capacity expansion and also a new plant for borosilicate glass division in direct competition to La Opala.
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