I had a brief look at the most of the competitors websites. Most of them look generic manufacturers like men, ladies, children and infantwear and not specializing in infantwear.
To me it appears as if kitex is the only one specializing in infantwear.
Even firststep is getting into childrenwear(age 3-8) etc from the earlier being only a infantwear manufacturer
what could be the reason ? Is it that infantwear is saturated and no growth or there are some other difficulties in scaling up business in infantwear ?
revenue growth for last 3 year for firstep is at 16% per year, Is that the reason they are getting into childrenwear (3-8 years) ?
)- Knitted garments for Men, Women, Teeners, Schoolers and Toddlers. Specialization in Underwear and Babywear
)- customers: hanes, kirland, champion, mothercare, next, sainburys, ASDA, destination XL
)- http://www.bestcorp.in/certifications.html uses oeko tex ???
)- employees : 7500
)- total revenues: $100million
)- 50% infantwear 45% children and 5% ladies
)- capacity:2.50L per day (comparable to kitex)
)- 2011-12 capacity 29M annually
)- Enhancing our product portfolio to include offerings for toddlers (ages 3-8).
)- Modest capacity expansion based on demand from customers.
)- First Steps has on its rolls 4000 employees and produces 29 million garments annually.(2012 data)
)- kitted garments for new borns upto the age of 15 yrs
FY12: 56.9 Million (42.M + 14.3 M)…29M picies…close to 2$ per piece…would not match with infantwear…something wrong here ??
Is FY12 revenue only 42M ? what is the second table ?
FY13: 66 Million
FY14: 77 Million
FY15 revenue: 88million (projection)
revenue CAGR FY12 to FY15 - 16%…too low ?
Kitex - 3800 employess annual capacity = 87million per year . Is kitex 3 times more efficient based on FY12 data of firststeps ???
http://www.icra.in/Files/Reports/Rationale/First%20Steps%20-05042012.pdf - 60% to UK
)- children women men - both garments and undergarments
)- 1.5L per day undergarments
)- Hanes pciture in background
ladies innerwear ?? no links in website
Newborn / Infant
)- Bodysuits, Sleepsuits, Caps, Mittens and Booties, Blankets. Bibs, Hooded Towels, Washcloths, Fitted Sheets for Bassinets / Cradles / Cribs / Cots
)- Thermal Nightwear
)- Long Johns (Pyjama sets)