Article on long term collaboration between Garware and Mowi Canda. As per google search, Mowi Canada West is a leading Salmon Aquaculture Company in British Columbia. Mowi seems to be a leading global company in aqua culture. The group has a share of 25 to 30% of the global salmon and trout market. Wikipedia
Summary of article:
- This relationship started 10 years ago (may be approx. 2010), when Mowi canada west was looking for a better net offering better durability, better protection against predators, could withstand regular cleanings, and would last much longer. Garwareâs HDPE net âSapphireâ satisfied such conditions.
- After testing they could launch nets in Norwegian market in 2015/16, after making adjustment to NS9415 standard. It takes pretty good amount of time (5-6 years) in testing and quality assurance.
- The upfront costs of net are more expensive, but the quality and durability are worth it.
- Provinceâs marine institute recently visited Garware for quality control and checks and confirms Garwareâs high standard and quality control.
The article shows the approach of Garware to enter and create a niche for themselves. They customize the product highly for a few key players, which creates goodwill with customers and may be in future, other customers would want to have these products due to superior performance.
As per established rule of thumb, superior product does not create a lasting moat (longevity of the moat is less) because of competition catching up and providing similar products at cheaper rate. I am unable to gauge the competitive pressure for this company. If the competition is sleeping, thinking whatever Garware is doing is not scalable (read creating niche product for companies), Garware might have pretty good opportunity.