I am trying some lateral thinking and pattern recognition here 
Looking at USA share market history, major shifts in styles have happened in last 100 years. Investing in industrial cheap stocks, paying up for brands in fmcg… to now the companies run by Tech Billionaires. Even Warren buffet had started to acknowledge missing out on top 4 valued companies of the world - Apple, Amazon, Microsoft and Google. His aversion to Tech and its longevity are cited as main reasons.
However, looking carefully at top 4 tech companies reveals something amazing…all 4 are actually Consumer Business, albeit driven by tech. They require less capital to grow, asset light, huge runway and are brands. Sounds familiar lines… we read these many times over and over again for Fmcg stocks and their enormous wealth creation capacity.Tech is an enabler, the business is still consumer.
Long live Fmcg stocks